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ABOUT THE PROJECT
Designing natural protection through clarity and function
Zancu Off is a citronella-based repellent developed to offer effective protection through natural ingredients, without aggressive sensations or visual noise.
Our challenge was to create a visual identity capable of communicating freshness, trust, and adaptability while remaining clear and highly functional across packaging and real-world applications.
The result is a cohesive graphic system designed to be easily recognized, flexible in use, and aligned with the product’s core promise: protection that feels light, natural, and reliable.
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PROJECT GOALS
The goal was to create a visual identity that clearly communicates natural protection while remaining approachable, effective, and easy to recognize. Zancu Off needed a system capable of standing out in everyday environments without relying on aggressive visuals, instead conveying freshness, trust, and reliability at first glance.
From logo design to packaging and graphic elements, the identity was developed to be adaptable and highly functional across multiple formats. Every decision — form, color, typography, and graphic vignettes — was guided by the product’s behavior: light, enveloping, and effective, allowing the brand to perform consistently in real-world applications.
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CONCLUSION
Natural protection, structured to work
Project Outcome
Zancu Off resulted in a flexible and highly recognizable brand system designed to communicate natural protection with clarity and confidence.
From the logo’s soft, curved form to the color palette and graphic elements, every component reinforces the product’s core idea: effective protection that feels light, fresh, and non-aggressive.
The identity translates seamlessly across packaging and applications, positioning Zancu Off as a professional, eco-conscious solution that stands out clearly at the point of use.
01. Why Leksa for web design?
We combine aesthetic elegance with functionality to create websites that are not only visually appealing but also highly user-friendly and optimized for all devices. Our designs are custom-tailored to reflect your brand's identity and goals.
02. What makes our branding unique?
Our branding approach centers on creating a cohesive and powerful identity that resonates deeply with your target audience. We delve into your business’s essence to craft a brand strategy that stands out in a crowded market.
03. How do we enhance social media presence?
Our social media strategies are built on a deep understanding of brand voice and audience engagement. We manage your social media platforms with a focus on fostering growth and increasing interaction, leveraging the latest tools and trends.
04. Why choose our photography service?
We offer professional photography that captures the essence of your brand and products. Our skilled photographers use state-of-the-art equipment and techniques to deliver high-quality images that enhance your marketing materials and online presence.
Zancu Off was built to protect without intrusion translating nature’s behavior into a clear, gentle, and effective visual system.
