{"id":13452,"date":"2026-01-15T16:52:45","date_gmt":"2026-01-15T16:52:45","guid":{"rendered":"https:\/\/greyskygraphics-brandingstudio.com\/portfolio\/zancu-off\/"},"modified":"2026-09-06T22:33:47","modified_gmt":"2026-09-06T22:33:47","slug":"zancu-off","status":"publish","type":"portfolio","link":"https:\/\/greyskygraphics-brandingstudio.com\/es\/portfolio\/zancu-off\/","title":{"rendered":"Zancu Off"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13452\" class=\"elementor elementor-13452 elementor-11559\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d9ab3f e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"76d9ab3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66bfefda elementor-widget elementor-widget-pesingleimage\" data-id=\"66bfefda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" >\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Branding-web-Zancu-Off-1.jpg\" title=\"_Branding web &#8211; Zancu Off (1)\" alt=\"_Branding web - Zancu Off (1)\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc771ea e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"fc771ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58225ff4 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"58225ff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fff7c62 elementor-widget elementor-widget-petextwrapper\" data-id=\"6fff7c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (01)\n<br \/>SOBRE EL PROYECTO<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fbedba1 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"3fbedba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c730f55 elementor-widget elementor-widget-petextwrapper\" data-id=\"3c730f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h3  no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.04;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Dise\u00f1ar una protecci\u00f3n natural con claridad y sencillez.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9127e elementor-widget elementor-widget-petextwrapper\" data-id=\"2a9127e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Zancu Off es un repelente a base de citronela creado pensando en un enfoque m\u00e1s ligero y natural para la protecci\u00f3n diaria. La marca ten\u00eda que transmitir una imagen fresca y cercana, sin dejar de transmitir fiabilidad y funcionalidad. <br><br>\nNuestro reto consist\u00eda en plasmar ese equilibrio en una identidad que destacara dentro de su categor\u00eda sin recurrir a los c\u00f3digos visuales recargados o demasiado t\u00e9cnicos que suelen asociarse a los repelentes.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429eb1af elementor-widget elementor-widget-petextwrapper\" data-id=\"429eb1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> La direcci\u00f3n visual combina claridad, frescura y flexibilidad en un sistema dise\u00f1ado para integrarse de forma natural en envases, materiales de comunicaci\u00f3n y aplicaciones cotidianas.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7797206b e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"7797206b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65afe75d e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"65afe75d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-410e441b elementor-widget elementor-widget-pesingleimage\" data-id=\"410e441b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"scale\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=0;end_scale=1;inner_scale=true;block_direction=;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Zancu_Off-3.jpg\" title=\"Zancu_Off-3\" alt=\"Zancu_Off-3\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55391fcd elementor-widget elementor-widget-pesingleimage\" data-id=\"55391fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" >\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Zancu_Off-5.jpg\" title=\"Zancu_Off-5\" alt=\"Zancu_Off-5\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f7892c9 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"7f7892c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdb9278 elementor-widget elementor-widget-pesingleimage\" data-id=\"7cdb9278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image parallax--image\" >\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Zancu_Off-4.jpg\" title=\"Zancu_Off-4\" alt=\"Zancu_Off-4\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101d45ff elementor-widget elementor-widget-pesingleimage\" data-id=\"101d45ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"scale\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=0;end_scale=1;inner_scale=true;block_direction=;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Zancu_Off-6.jpg\" title=\"Zancu_Off-6\" alt=\"Zancu_Off-6\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4063487c e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"4063487c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38a5cfde e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"38a5cfde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdf43ec elementor-widget elementor-widget-petextwrapper\" data-id=\"5fdf43ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (02)\n<br \/>OBJETIVOS DEL PROYECTO<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-111e01b9 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"111e01b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-370a5aa7 elementor-widget elementor-widget-petextwrapper\" data-id=\"370a5aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.02;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Haz que la protecci\u00f3n natural resulte accesible y reconocible.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646fad1 elementor-widget elementor-widget-petextwrapper\" data-id=\"646fad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.02;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> El objetivo era crear una identidad que transmitiera claramente la protecci\u00f3n diaria sin recurrir a c\u00f3digos visuales estridentes, demasiado t\u00e9cnicos o agresivos. Zancu Off ten\u00eda que transmitir frescura, confianza y ser f\u00e1cil de reconocer de un vistazo. <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-366dd937 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"366dd937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582f97a0 elementor-widget elementor-widget-petextwrapper\" data-id=\"582f97a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.02;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Crea un sistema que funcione en la pr\u00e1ctica.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02fbb46 elementor-widget elementor-widget-petextwrapper\" data-id=\"02fbb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.02;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> La identidad ten\u00eda que ser clara y adaptable tanto en los envases como en los elementos gr\u00e1ficos y en los distintos formatos de comunicaci\u00f3n. Se desarrollaron la forma, el color, la tipograf\u00eda y los elementos visuales complementarios para crear coherencia, al tiempo que se manten\u00eda la marca con un estilo ligero, funcional y f\u00e1cil de aplicar. <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33de7da8 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"33de7da8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28b6cf6a e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"28b6cf6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7669d310 elementor-widget elementor-widget-pesingleimage\" data-id=\"7669d310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=;mask_start=square;square_start=inset(0% 0% 50% 0% round 50px);square_end=inset(50% 0% 0% 0% round 50px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/LOGO-ZANCU-OFF.jpg\" title=\"LOGO ZANCU OFF\" alt=\"LOGO ZANCU OFF\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dcb50e4 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"6dcb50e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea9a141 e-flex e-con-boxed convert--none bg--none no e-con e-child\" data-id=\"ea9a141\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1707a3 elementor-widget elementor-widget-pesingleimage\" data-id=\"3c1707a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" >\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Branding-web-Zancu-Off-6.jpg\" title=\"_Branding web &#8211; Zancu Off (6)\" alt=\"_Branding web - Zancu Off (6)\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1152a211 e-flex e-con-boxed convert--none bg--none no e-con e-child\" data-id=\"1152a211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49b20f5c elementor-widget elementor-widget-pesingleimage\" data-id=\"49b20f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" >\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-21-abr-2026-08_03_43.png\" title=\"ChatGPT Image 21 abr 2026, 08_03_43\" alt=\"ChatGPT Image 21 abr 2026, 08_03_43\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4668f7dc e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"4668f7dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4679ffe4 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"4679ffe4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ebc779b elementor-widget elementor-widget-petextwrapper\" data-id=\"1ebc779b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (03)<br \/><br \/>RESULTADOS DEL PROYECTO<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ec9464d e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"3ec9464d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4118ea9a elementor-widget elementor-widget-petextwrapper\" data-id=\"4118ea9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h2  no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.04;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Protecci\u00f3n natural, pensada para el d\u00eda a d\u00eda.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d353b7 elementor-widget elementor-widget-petextwrapper\" data-id=\"69d353b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"> Resultados del proyecto<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fcef19b e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"6fcef19b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ed923b elementor-widget elementor-widget-petextwrapper\" data-id=\"55ed923b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"> Zancu Off ha surgido con una identidad clara y reconocible que le da a un producto tradicionalmente funcional un aire m\u00e1s ligero y cercano.<br \/><br \/>\nDesde el logotipo y la paleta de colores hasta el envase y los elementos gr\u00e1ficos complementarios, cada elemento se combina con los dem\u00e1s para transmitir frescura, fiabilidad y sencillez sin recurrir al lenguaje visual agresivo que suele asociarse a esta categor\u00eda.<br \/><br \/>\nEl resultado es una base de marca flexible, dise\u00f1ada para mantener la coherencia en todos los productos, formatos y futuras aplicaciones, al tiempo que conserva el car\u00e1cter sencillo y natural que hace que Zancu Off sea \u00fanico.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wd--always--show elementor-element elementor-element-68d0e588 elementor-widget elementor-widget-pebutton\" data-id=\"68d0e588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pebutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"pe--button false pb--underlined false pb--icon icon__right pb--normal link\"  >\n\n    <div class=\"pe--button--wrapper\">\n\n        \n        <a href=\"https:\/\/greyskygraphics-brandingstudio.com\/es\/consulta\/\" target=\"_blank\" rel=\"nofollow\" >\n\n            \n            <span class=\"pb__main\">TRABAJA CON NOSOTROS<i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i>\n                \n            <\/span>\n\n\n            \n            \n        <\/a>\n       \n\n\n    <\/div>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5531f3b9 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"5531f3b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-637faf12 elementor-widget elementor-widget-pesingleimage\" data-id=\"637faf12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=;block_direction=;mask_start=square;square_start=inset(0% 50% 50% 0% round 50px);square_end=inset(50% 0% 0% 50% round 50px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Zancu_Off-7-2.jpg\" title=\"Zancu_Off-7-2\" alt=\"Zancu_Off-7-2\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b116018 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"6b116018\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35c9dd27 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"35c9dd27\" data-element_type=\"container\" data-e-type=\"container\" id=\"whyme\">\n\t\t<div class=\"elementor-element elementor-element-23d3297a e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"23d3297a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-643827b5 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"643827b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357d1b60 elementor-widget elementor-widget-petextwrapper\" data-id=\"357d1b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> 01. \u00bfPor qu\u00e9 esta l\u00ednea visual?<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a70d943 elementor-widget elementor-widget-petextwrapper\" data-id=\"4a70d943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Zancu Off necesitaba transmitir una sensaci\u00f3n de protecci\u00f3n sin recurrir a los c\u00f3digos visuales recargados y agresivos que suelen asociarse a los repelentes. La identidad se dise\u00f1\u00f3 para que resultara m\u00e1s ligera, fresca y accesible, sin dejar de transmitir fiabilidad y funcionalidad. <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b77b4e elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"1b77b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243dee7a elementor-widget elementor-widget-petextwrapper\" data-id=\"243dee7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> 02. \u00bfQu\u00e9 es lo que hace que el sistema de marca sea \u00fanico?<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1233bc82 elementor-widget elementor-widget-petextwrapper\" data-id=\"1233bc82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> <strong>El sistema combina los elementos naturales con la claridad y la practicidad.<\/strong>  La tipograf\u00eda, el color, las formas curvas y los elementos gr\u00e1ficos complementarios se combinan para crear una identidad reconocible que transmite frescura y cercan\u00eda sin perder el car\u00e1cter funcional del producto.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2912a8e9 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"2912a8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626d46e7 elementor-widget elementor-widget-petextwrapper\" data-id=\"626d46e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> 03. \u00bfC\u00f3mo se plasma la identidad en el \u00e1mbito digital?<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c18f968 elementor-widget elementor-widget-petextwrapper\" data-id=\"4c18f968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> <strong>El sistema visual se dise\u00f1\u00f3 para adaptarse de forma natural a las redes sociales, los contenidos digitales, las campa\u00f1as y los distintos formatos de comunicaci\u00f3n.<\/strong>  Una tipograf\u00eda, unos elementos gr\u00e1ficos y unas im\u00e1genes coherentes ayudan a que Zancu Off siga siendo reconocible, al tiempo que le dan a la marca la flexibilidad suficiente para crear contenidos variados.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbb37a9 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"1bbb37a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f28f9d6 elementor-widget elementor-widget-petextwrapper\" data-id=\"3f28f9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> 04. \u00bfC\u00f3mo contribuye la fotograf\u00eda a potenciar la marca?<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59eee57c elementor-widget elementor-widget-petextwrapper\" data-id=\"59eee57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> <strong>La fotograf\u00eda sit\u00faa la identidad en contextos de la vida real, mostrando el producto como parte de momentos cotidianos al aire libre, en lugar de presentarlo de forma aislada.<\/strong>  Los entornos naturales, la luz y la interacci\u00f3n humana refuerzan el car\u00e1cter cercano de la marca, al tiempo que crean im\u00e1genes que se pueden utilizar en campa\u00f1as, redes sociales y aplicaciones digitales.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de4ebb8 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"de4ebb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48efc39d e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"48efc39d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75a3960d elementor-widget elementor-widget-pe-slider\" data-id=\"75a3960d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pe-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pe-slider nav_scroll parallax\" data-speed=5000 data-pin-target=#whyme >\n\n    \n    <div class=\"pe-slide-nav-wrap\">\n\n        \n        \n\n\n    <\/div>\n\n    \n    <div class=\"slider-wrapper\">\n\n        \n        <div class=\"pe-slide\" style=\"color:  \">\n\n            <a href=\"\" target=\"_blank\" > <\/a>\n\n            <div class=\"slide-image\">\n\n                \n                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Branding-web-Zancu-Off-8.jpg\">\n\n                \n            <\/div>\n\n            <div class=\"item-wrap\">\n\n                <div class=\"slide-meta\">\n\n                    <div class=\"slide-title text-h6\">\n\n                        \n                    <\/div>\n\n                    <div class=\"slide-category\">\n\n                        \n                    <\/div>\n\n                    <div class=\"slide-content\">\n\n                        \n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n        \n        <div class=\"pe-slide\" style=\"color:  \">\n\n            <a href=\"\" target=\"_blank\" > <\/a>\n\n            <div class=\"slide-image\">\n\n                \n                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Branding-web-Zancu-Off-4.jpg\">\n\n                \n            <\/div>\n\n            <div class=\"item-wrap\">\n\n                <div class=\"slide-meta\">\n\n                    <div class=\"slide-title text-h6\">\n\n                        \n                    <\/div>\n\n                    <div class=\"slide-category\">\n\n                        \n                    <\/div>\n\n                    <div class=\"slide-content\">\n\n                        \n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n        \n        <div class=\"pe-slide\" style=\"color:  \">\n\n            <a href=\"\" target=\"_blank\" > <\/a>\n\n            <div class=\"slide-image\">\n\n                \n                <img decoding=\"async\" src=\"https:\/\/greyskygraphics-brandingstudio.com\/wp-content\/uploads\/2026\/01\/Branding-web-Zancu-Off-5.jpg\">\n\n                \n            <\/div>\n\n            <div class=\"item-wrap\">\n\n                <div class=\"slide-meta\">\n\n                    <div class=\"slide-title text-h6\">\n\n                        \n                    <\/div>\n\n                    <div class=\"slide-category\">\n\n                        \n                    <\/div>\n\n                    <div class=\"slide-content\">\n\n                        \n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n        \n    <\/div>\n\n    \n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fc2f35e e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"3fc2f35e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-427755d1 elementor-widget elementor-widget-petextwrapper\" data-id=\"427755d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h5  no-margin \"> Zancu Off se dise\u00f1\u00f3 para proteger sin resultar agresivo, plasmando la ligereza de su enfoque natural en un sistema visual claro, suave y eficaz.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[18],"class_list":["post-13452","portfolio","type-portfolio","status-publish","hentry","project-categories-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/greyskygraphics-brandingstudio.com\/es\/wp-json\/wp\/v2\/portfolio\/13452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyskygraphics-brandingstudio.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/greyskygraphics-brandingstudio.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":6,"href":"https:\/\/greyskygraphics-brandingstudio.com\/es\/wp-json\/wp\/v2\/portfolio\/13452\/revisions"}],"predecessor-version":[{"id":14113,"href":"https:\/\/greyskygraphics-brandingstudio.com\/es\/wp-json\/wp\/v2\/portfolio\/13452\/revisions\/14113"}],"wp:attachment":[{"href":"https:\/\/greyskygraphics-brandingstudio.com\/es\/wp-json\/wp\/v2\/media?parent=13452"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/greyskygraphics-brandingstudio.com\/es\/wp-json\/wp\/v2\/project-categories?post=13452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}